5 Reasons Instagram Is Essential for Today’s Businesses

Instagram is one of the fastest-growing social media platforms, and it is one of the most effective tools to become visible and build your brand. It has more than one billion monthly users and a ton of features that make it a perfect marketing tool. Instagram also ranks as one of the most popular social media networks among young adults, which makes it an excellent platform to reach new audiences.

That being said, businesses that aren’t utilizing the power of social media to its fullest are seriously lagging behind. If you are wondering what Instagram can bring to your business, read below and expand your brand’s reach.

Attract new clients through Instagram

Instagram has over 1 billion monthly active users. With the right tactic, you can easily reach more potential customers. Businesses that are new to Instagram might consider purchasing followers in the beginning. However, keep in mind that focusing on organic growth is the key to success.

Knowing that your followers are a community that will help you grow over time will provide you with a sense of accomplishment. So, if you plan to increase your Instagram followers, make sure that you are working with a growth service that knows the importance of organic growth.

On the other hand, opting to grow through bots might even lead to shadowban. That’s why you should be careful when trying to reach new Instagram heights.

Improve your engagement rate

A successful social media marketing strategy means having an engagement rate anywhere between 2% to 5%. Businesses that want to grow need to focus on customer engagement and the easiest place to achieve this is Instagram.

Instagram is one of the most popular social media platforms when it comes to improving engagement with customers. Since October 2021, the average engagement of an Instagram business profile with posts on a page was 0.83%. This is around 50 times more engagement per Facebook post and 150 times more engagement per Twitter post.

Bear in mind that with increased engagement, you can expect to see a larger ROI from your marketing campaigns.

Make use of Instagram Stories

Instagram Stories, one of the most popular features on Instagram, can help you show your audience that you’re not just another faceless company. Stories and live broadcasts are two of many features that can be used to form valuable connections with your audience.

Furthermore, to bring your audience closer to your services and products you can provide them with behind-the-scenes insights and sneak peeks. You can also consider hiring an influencer to host a Q&A session promoting your brand. All things considered, Instagram visual features will help you showcase your brand’s uniqueness, and distinguish your company from its competitors.

Make money directly from the platform and attract new talent

Instagram has evolved over the years to allow on-platform eCommerce sales. 

Today, it’s easy to turn your Instagram account into an online store. With just a few clicks, your customers can order products right from their homes. You can also use your Instagram account for customer service. If a client has a problem with your product, you can troubleshoot problems instantly through direct messages.

Moreover, when the time comes to expand your business, you can find talent on Instagram very easily. For example, a loyal Instagram follower that has been with your brand for a long period of time can become part of the team that specializes in Instagram marketing.

Track your social media success

You can track your social marketing strategy by using Instagram Insights. With the help of Instagram Insights, you will gain access to specific information about your followers, how your content is performing, and other useful data that you can use to make better decisions.

You can also find out more info about your followers through this feature. By knowing things such as your clients’ age, gender, location, and which platforms they prefer, you can optimize your social media strategy much better.

Final thoughts

Instagram is the best place to market your business cost-effectively. You can expect to see a boost in engagement rates and an increase in sales. Furthermore, you can also expect to create a meaningful relationship with your clients. To achieve Instagram success, consider working with influencers and focusing on organic growth. By building a community you can expect loyal customers and better brand awareness.

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