Conversion optimization is something a modern business can’t do without. It helps reduce the money and customers you are leaving on the table. Explore 8 ways to optimize and boost your conversion rates.
What is the primary purpose of a business? To earn profits of course. Every for-profit business has revenues and profits as the ultimate bottom line. That does not mean there aren’t other objectives like expansion, growth, goodwill, and better customer service. But the primary purpose remains profit. For profit, you need revenue, for revenue you need sales, and for sales you need conversions. The good news is, you can increase your business conversions using little more than your Frontier phone and internet. This blog may contain just the help you need to boost your conversions.
8 Ways to Boost Website Conversions
Your business website is ideally the platform that will generate the most conversions. So you need to be aware of certain techniques that can allow you to get more conversions out of your website visitors. Basic knowledge of the eight following areas can help you improve your results right away. Let’s see what areas you need to focus on:
- Implementing A/B Testing
- Reducing Risk in the Buying Decision
- Improve Credibility
- Clear Call to Action
- Build Trust
- Keep It Simple
- Highlight Benefits
- Every Page Must Sell
Sounds like a lot to digest at once doesn’t it. Don’t worry, we are going to examine each area of interest in turn.
Implementing A/B Testing
Split testing, or A/B testing, is one of the best ways to optimize your website conversion rates. If you have a steady revenue stream, you can afford to carry out split testing and see what works best. A/B testing is designed to test your assumptions about whether a certain activity results in better conversion or not. It helps you lock down the things your visitors respond to, as well as the things they don’t respond to. Active split testing is very important and can boost your conversion rates up to 50% if done properly. Try testing at least one new thing on your website this week to get an idea of what works and what doesn’t.
Reducing Risk in the Buying Decision
When it comes to encouraging a buying decision, it always helps if you can minimize the risk associated with the decision. If you remove all the reasons that your prospect might have about not buying your product, you can increase conversions. Money back guarantees are one of the most tried and tested ways to remove risk and encourage conversions. This also conveys a sense of confidence in your product, which can encourage more prospects to buy. Examine your sales process for areas that you can remove risk from or better convey your reassurances.
People rarely like being the first at anything, especially when it comes to buying products and services. They often look for opinions and reviews of other consumers who have used your product or service. One way you can do this is to leverage customer testimonials on your website. These should be placed all over your website strategically. Look for areas in your sales process where you can offer proof of your product or service that adds credibility.
Clear Call to Action
It is very dangerous to assume your customers know exactly what to do when shopping for your product or service. This means you need to treat each visitor like they need their hands held throughout the sales process. You will need clear calls to action on your website, which should tell your prospects exactly what to do. Walk them through the marketing funnel and nudge them into taking the decisions you want with well-placed CTAs. Go through your website and see where you can add or improve calls to action.
Unless you are a Fortune 500 company, chances are most of your prospects have never heard of you. Then there’s also the fact that there are tons of scammers and shady sellers on the internet. Because of both of these factors, you need to build trust with your prospects before you can make them decide on buying from you. Look for ways to increase the credibility of your business. You could highlight any awards your business has received on your website. You can also look into third-party endorsements, social media testimonials, and much more.
Keep It Simple
One of the biggest contributors to a low conversion rate is having a complicated checkout process on your website. The rule of thumb is to make buying as easy as possible on your website. This means doing away with unnecessary clutter and distractions. You may even have to remove redundant steps from your checkout process. The less friction there is, the higher your conversion rate will be.
Your sales pitch on your website should not just focus on the key features of your product or service. It should also explain why your product or service is the right solution to a particular problem. Instead of marketing features, start marketing your solutions instead. Try to understand the reasons behind people buying from you. Then extract and highlight the benefits or results from using your product or service.
Every Page Must Sell
Every step and every page during the signup or checkout process must contribute to sales. It is not enough to spend time, effort, and money to get your prospects to the checkout page. You need to cover all avenues and make sure that they buy with strong calls to action. Sure, your product may not be as trusted or well known as Frontier internet packages. However, every page of your website is still an opportunity to sell, so you need to make sure everything is in order. Share any other conversion optimization tips you have with us in the comments section below.