You can write articles, you can make videos, you can create stunning infographics and social media posts, but when it comes to giving your customers in-depth information about a topic, nothing beats an e-book.
Although most people think it’s hard, the reality is that you can easily create an e-book once you put your mind to it. Here are some of the reasons why marketers should go for e-books instead of blogs:
Tell the truth! Just how much information do you think you can give in a small article or a blog? Not much. When people access the internet, it’s always to find a solution to their problems. There was once a time when blogs were hot, and there was demand for it. That time has come and gone. Now people want in-depth information. They want to get to the bottom of the matter.
As a digital marketer, your first and foremost responsibility is to your customers. When you write an e-book, you could cover your topic entirely and get into the details. Talk about the specifics of the topic. In a market that is flooded with short articles and blogs, your e-book could be that your visitor is looking for. This puts you above the competition.
One way to do it is to look at all the blogs you have written and find out how to turn them into e-books by expanding their horizons and putting more information into them.
SHOW THEM WHO’S THE BOSS?
Writing a blog can never make you look as credible as an e-book. An e-book gives you the power to delve deep into the center of the problem and define the solutions in detail. This, in turn, helps you show everyone in the market who you are as a professional. It also enables you to solidify your expertise in the market.
Nowadays, it’s all about providing value to your customers. The more value you provide, the more people will associate you or your brand with significant and helpful content. You can show your readers your industry knowledge and establish your brand as a trusted source for them.
You can use your e-book as your calling card. In an industry filled to the brim with blogs, you are going to be the one with a definitive e-book. It will help you with networking and getting places.
REACH A NEW MARKET
E-books attract different types of readers. If you can impress them, you can reach a new market while still keeping yourself atop the previous one. Those who like your blogs will want to read your e-books, and those who like your e-books will want to read your blogs.
This will help you if you have your own blog, and your goal is to increase the readership. Whether you offer your e-book for free or charge something for it, it will definitely expose you to newer and bigger markets.
BETTER BUSINESS OPPORTUNITIES
Who doesn’t want more business opportunities like speaking at different venues or attending huge conferences and showing off your products or services? E-books can help you do that. It doesn’t matter if you are a business owner, a marketer, a freelancer, or anyone else. Publishing your own e-books will get you bigger and better opportunities.
First of all, an e-book will tell your readers that you are an authority on the subject matter. People will start coming to you for help once they are convinced that you are the person to go to. This will automatically create business opportunities for you and your brand.
Secondly, writing an e-book takes a whole lot of skills. You need to plan your e-book, write it, organize it, edit and revise it, and finally publish it. These are highly sought after skills by businesses worldwide. Your e-book tells your readers that you have these skills in spades. There are a lot of platforms out there that can help you publish your own e-book like, Designrr e-book maker. These can help you publish as many e-books as you want with minimal stress.
KEEP IT FRESH
Since blogs are not in-depth, they lose their relevance after some time. Whether it’s a couple of weeks or a couple of months, you will find yourself writing a new blog on the same title that you wrote before or revising the old one. With an e-book, you can create content that is evergreen.
REPURPOSE YOUR CONTENT
E-books have a wealth of information. This not only provides value to your customers, but it also gives you an additional opportunity. You now have a bank of ideas and content that you can repurpose later.
If you are looking for ideas to publish, just go to your e-books and start looking. You will definitely find a ton of content that you can easily repurpose for your immediate needs. You can turn your content into videos, infographics, animation videos, or anything else for that matter.
SELL WITHOUT SELLING
E-books allow you to share your company’s case studies or client’s experiences with your readers. Not only will you be providing valuable information to your readers, but you will also be selling your brand without selling it. This is an excellent way for you to show your readers what your brand is all about without sounding aggressive. When readers encounter real-world experiences being shared, they will connect with your brand better and for longer.
Just make sure that your content is something that your reader will want to scroll through. E-books are the perfect way for you to package your thoughts and your brand into a beautiful gift for your readers. They will like it, they will trust it, they will trust you. So, what are you waiting for? Go start publishing your works of art.