Website testing offers several great benefits to your business. In particular, it allows you to monitor your website performance, check your site responsiveness, and identify ways to enhance your digital processes and user experience. This should help you achieve business success through increased traffic, higher conversion rates, and additional sales.
If you are not currently running website testing, then you’re missing out. To convince you, here are the top four benefits of website testing:
1. Enhance the user experience
One of the main benefits of website testing is that it allows you to improve your site’s digital performance and enhance the user experience. For instance, you can use services like Digivante website testing to check your site loading times and identify ways to increase page speed. In the digital age, customers expect websites to load quickly and any delay may cause users to become frustrated and abandon your site. This will have a clear negative effect on your conversion rate, sales, and overall profits.
According to research by markbrinker.com, 79% of customers would not return to a company with a slow loading website. This demonstrates how important it is for companies to monitor the performance of their site and take steps to improve the overall user experience.
2. Boost your SEO rankings
Search Engine Optimization (SEO) is a crucial part of any effective marketing strategy. High SEO rankings should help drive organic traffic to your site, increase conversions, and generate more sales and profits within your company. Website testing can help you to identify any issues on your website that may be harming your SEO rankings. This may include duplicate content, broken links, and title tag issues. Running regular testing will help you improve your SEO strategies and ensure that you are showing up high on search engine result pages.
3. Improve your site security
In the digital age, all websites and online businesses are at risk of cyber threats. A security breach can have a hugely negative impact on a company’s brand image and discourage customers from making online purchases in the future. Research shows that a massive 60% of small businesses that suffer a cyber attack go out of business within six months. Even if you don’t run an eCommerce business, you still need security to protect any content, resources, and data on your website.
For this reason, all businesses must have website security in place that is monitored and maintained to a high standard. Website security testing can easily identify potential flaws in your IT systems and allow you to maximize your site security and protect your business from cyber-attacks.
4. Check responsive web designs
These days, most businesses have fully-responsive websites that have been optimized to suit the smaller screen of smart devices. Shopping trends have changed significantly in recent years, with more and more consumers now choosing to make online purchases via their mobile phones.
Businesses can take advantage of this new trend by having a responsive web design that facilitates online purchases. Fortunately, you can use a variety of website responsive testing tools to check how responsive your webpages are to users. Having this insight will allow you to make improvements to enhance the user experience.