Hashtags are a common feature in which people who have an active profile on Instagram use. They are the “# “sign which these users type before a particular phrase or group of words. Many entrepreneurs who use Instagram as a marketing tool may not realize the importance of using hashtags in their advertisement campaigns. Online marketing experts say hashtags function as keywords in content the owners upload for their online customers. It makes it easier for the buyers to search the proprietors’ brand products or services on this social media platform. This is why it is worthwhile for entrepreneurs to develop and implement an effective hashtag strategy in their marketing campaigns.
What should entrepreneurs consider when developing a hashtag strategy for their marketing campaigns?
Entrepreneurs need to understand that developing the right hashtag strategy can ensure the success of their social media marketing campaigns. While formulating such strategy, online marketing specialists suggest the owners should keep in mind the four following tips:
- Reviewing the objective of the marketing campaign
Entrepreneurs should first review the objective of their social media marketing campaign before developing a suitable hashtag strategy. These owners need to figure out what their businesses want to achieve by launching the campaign. This could be an increase in organic traffic to their websites or to attract new online customers to their products. The proprietor may also seek greater participation from their existing targeted audience.
- Conducting a thorough research
Proprietors should conduct thorough research to determine which hashtags are relevant for their businesses. While doing so, the owners can use various online tools to find what are the trending hashtags on Instagram. Similarly, they even can hire the services of qualified professionals of credible websites like Stormlikes.com to assist them in this endeavor. Only then can the proprietors ensure the success of their social media marketing campaigns in the market.
- Choose hashtags which leave an impression in the minds of customers
After conducting thorough research, entrepreneurs should choose ones that can have a lasting impact on customers’ minds. These owners don’t need to use too many hashtags in their marketing campaigns. They need to use a few who make it easier for them to engage their online customers on Instagram. Taking such a step helps the owners to build a viable customer base on this social media networking platform.
Many entrepreneurs who use Instagram as a marketing tool may not realize the importance of using hashtags in their advertisement campaigns. Online marketing experts from BuzzVoice say hashtags function as keywords in content the owners upload for their online customers. It makes it easier for the buyers to search the proprietors’ brand products or services on this social media platform.
- Measuring the success of the hashtags
The hashtags entrepreneurs use in marketing campaigns should result in an increase in online traffic to their business websites. Otherwise, all their efforts are in vain. This is why the owners then need to constantly measure the effectiveness of such hashtags on their online customers. For this, they can use a number of online tools to get real-time information on the performance of their hashtags.
Coming up with the right hashtag strategy enables entrepreneurs to ensure the success of social media marketing campaigns on Instagram. While formulating such a strategy, they should review their overall marketing goals and conduct thorough research. Only then can the owners choose the right hashtags which relevant for the business they operate in the market. Moreover, they should constantly measure the effectiveness of such hashtags on their online customers.
Kristen Smith is a social media expert with a decade of experience when it comes to Instagram marketing for businesses.