If your online presence is sound and convincing, it will certainly raise your brand awareness and help you gain followers, customers, and anything else you ever dreamt of achieving in your business. If you know how and where to start, building your online presence can be much easier than you think. In this article, Handy explores how to build a strong online presence.
1. Create Your Website- All businesses, no matter how big or small, should have a website. You don’t need to be very decorative. It can be extremely basic, but it must contain fundamental information for your customers’ demand. A basic website is pretty easy to set up and if it applies to your business, you can even add an online shop.
2. Practice SEO- Creating your own website might be the first step to create a presence on the internet but simply being active online isn’t enough to create a strong online reputation. You need to practice Search Engine Optimization (SEO) to get the most out of your online presence.
Doing SEO helps your business rank higher in the search engine results. Since people tend to trust search engine-based results, mastering SEO is one of the foremost rules to build a strong online reputation for your business. You can follow ‘The Beginner’s Guide to SEO’ by Moz to learn more about SEO and understand how it works.
3. Start building relationships- Whether online or offline, no entrepreneur can build a strong market presence if they don’t build relationships with people with similar interests and people who run similar businesses as they do. You need to find an online community or forum where you can engage with both your consumers and competitors to stay informed of the demands of the customers.
When you engage with the customers- for instance, reply to their queries in a forum, you acquire both their trust and attention. Similarly, if you have built up a strong relationship with fellow entrepreneurs, they can introduce you to others who are in your industry or niche, expanding the scope of your business.
4. Make the best use of social media- Being active on social media improves your chances of generating additional revenue and building customer loyalty. Although not every social media channel will be relevant to each business, platforms like Facebook and Twitter will be helpful in building an online reputation for almost any business – since you can post news, tips, photos, videos, and ask and answer relevant questions.
There are also platforms like Instagram, LinkedIn, YouTube, Pinterest, Tumblr, etc. from which you can choose the suitable options to build your online presence. Engagement is the key to promoting your brand online, and that’s why a solid presence in social media is extremely necessary.
Building a strong online presence is a process that needs time, effort, and of course, commitment. You must engage your consumers to build a strong presence online. You can announce a giveaway for the first 100 subscribers of your page or channel to give it a boost. Handy suggests you work hard, analyze your development, and don’t hold back to undertake new strategies.