The monetization of social networks has gone so far that a social network profile switched to business mode can, in some cases, replace a small site. From such a page, you can call, make a payment, ask the manager clarifying questions about the product, book, order delivery and carry out other actions aimed at purchasing.
Focusing on these key actions, business owners and their SMM managers sometimes forget about the original idea of social networks and why an ordinary user starts a page there. Sign up among endless message boards? It is unlikely that this goal is pursued by a person who has come back to the social network.
When this thesis is excluded from the focus of attention, a very repulsive situation can be observed: the entire profile is filled with advertising appeals in certain parts of it. In the profile header, there is a listing of commercial merits and calls to purchase. Each post talks about a product or service and also aggressively provokes actions to purchase.
If a user needs a storefront, he will satisfy his need either for an online store of this brand or on a competitor’s network site. And the social network profile, which was not originally intended for this, at best, will be a transit stage in the sales chain.
There is a misinterpretation. The owner of a business account wants to have a “live” and active profile on the social network in the sales arsenal but instead gets a colorful and, at the same time, dull page, which everyone is eager for to leave as soon as possible. At this stage, there are two options for solving the problem: either leave the maintenance of the “product” business profile or play according to the laws of promotion on social networks.
You need to understand the main motivation for which people spend time on social networks — content consumption, entertainment. Commercial interest begins here when the content is interesting and engaging. To select, schedule, and publish content, you can use special auto-posting services. For example, Postoplan —https://postoplan.in/ is a smart system for automating posting, planning, and promoting publications. It allows you to schedule publications, works with many social networks and instant messengers, and has 2 cool graphic editors.
The fascination of content is an individual concept, and for each topic, it is expressed in practice in different formats. It is important to understand who is consuming the content of a specific business profile, to make at least a conditional psychological portrait.
By adapting all parts of the business profile to the desires of the audience, the profile owner gains its location and increases it, reduces the psychological barrier to purchase. Starting to implement this technique, you need to understand that entertaining and useful content should be more than 60% percent in the profile. And the content that sells should be either in the form of a showcase of goods or very natively presented in the part of posts, adapted to the general concept of the profile.
Having decided on the main idea, it will become much easier to create a content grid and choose the language of communication with the audience.
When the language has been found and the dialogue has begun, it is important, being delighted, not to lose it. It is often possible to observe situations when, after several activities, an open sale begins. It is important to stay on course. Keeping self-control and commercial composure, there is a chance to reach the point where the business profile starts converting sales in the SMM promotion of the project.
The main thing worth noting is the energy consumption for business promotion on social networks, which is growing every year. But experience shows that those companies that gave meaning to this task saw the future in it, and planned actions now receive tangible profits. It’s just important to remember that the daily audience of social networks today is hundreds of millions of people, they are solvent and they have time to study your product!
Providing value to your fans is maybe the most valuable thing you will do on social media. Make something that would be interesting to your public. It may be anything that teaches them something new, makes them smile, excites them, or provides them with some other benefit.
This part of social media is what brings in the right clients, encourages users to join you on social media, and lets content expand. If you can achieve this, you’ll be well on your way to a good social media marketing strategy.
For almost 3 billion daily users, social media is a great source of possible new clients and existing visitors who might become regular customers. If you run a successful social media programme, you’ll be able to communicate with some of those users and expand your client base.