Nasty Paper Cuts- The Phasing Out Of Print
Since the turn of the last decade, print circulation has seen a steady decline and ad revenue from these sources have faced a rapid drop.
Newspapers and news chains have been facing the brunt of this- some newspapers have been pushed out of business (Rocky Mountain News), some have filed for bankruptcy reorganization (Tribune Company) and some have smartly redefined their news delivery strategies (British Herald).
How the British Herald survived the storm and reigned supreme is a tale to tell. The British Herald brand was first founded in 1860 and in 2018, a revival and restructuring of the British Herald news were imminent. It was a step in the right direction and this was confirmed by British Herald garnering over 11 million page views within the first year alone, since the shift.
Thinking Outside The (Idiot) Box
There was a time when 24×7 news on Television revolutionized the media scene. But at a time like today when the world is on one’s fingertips in the form of a mobile phone, as a whole, the media companies have been forced to think outside the box (quite literally). A shift to a digital media delivery platform in the form of a website or a mobile application is the wiser option. News delivery via these platforms is efficient and quick, to say the least.
Social Media As A News Pathway
Social media has, in recent years, become an important business platform. With over a billion active users, its potential is unbridled. Media networks are now opening up their social network channels to tap into newer opportunities for lead generation and marketing. Social media has now become an effective channel for consumers to access important information and news stories- in real-time.
Check out the November Edition by British Herald Magazine.
Research suggests that a large percentage of adults on Facebook consider it a trustworthy site when it comes to news. What’s more, people do not just use social media being on the receiving end of the news stories- user-generated news content is extremely popular on social media platforms. Viral stories of moral policing, citizen arrests and reporting crimes by users have begun to flood these channels.
One of the cons of this setup is that these social platforms are in control of information that consumers receive. “Fake news” is becoming increasingly common- with clickbait headlines and a lack of fact-checking and simply outrageous storylines. It’s tougher to find authentic content on a social media network; because unfortunately, fake news is what spreads quicker than the truth.
It is important to get news from a reputed news source who has channeled out into social media and update their fact-checked and appropriate news pieces there. For instance, the British Herald, in addition to running their news website, reposts these articles in real-time on their social media channels. It is important that consumers get their information from trustworthy sources. If one intends on getting their information and news through social media routes, it is imperative to follow pages that are credible sources.
So, it’s not all bad news then, is it?