Digital marketing is an ever-changing business. With technology advancing a little bit every day, there’s no saying what digital marketing will look like five years from now. However, by looking at statistics written in 2019, we can have a pretty good idea of what digital marketing trends in 2020 will look like.
Online reputation trends for 2020 will matter more than ever before! An online reputation, generally speaking, is what Internet-users think of a person or business based on their online profiles and/or website.
For this reason, it’s important for businesses to have carefully curated content on their websites. This content should be related to the business’s services or goods they are providing. For example, a bike shop could have a blog all about the best riding trails, but it wouldn’t make much sense for the same business to write an article all about the owner’s favorite movies.
One 2020 prediction, is that voice searches will become more popular. Voice searches usually involve a person talking into their phone, although it can also be done on computers and tablets. Some common programs that allow for voice searches include Google Home, Cortana, and Alexa.
How can businesses use this prediction to improve their digital marketing in 2020? The best way is to simply post articles on the website that sound natural. Optimize for SEO to make your articles stand out in Google searches. Avoid big words and jargon in your articles can also make it easier for people to read and understand, even via a voice search.
One common digital marketing tactic that isn’t going away anytime soon is email marketing. Businesses will do well to continue sending emails to customers. Make customers want to read your emails by adding catchy subject lines and content they’ll want to read!
Follow these trends in 2020 to improve your digital marketing. If you do this, you are sure to keep up with the online reputation trends for 2020, along with new voice searches and tried and true email management.