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Critical Digital Marketing Trends for Business in 2019

Digital media has certainly replaced various traditional forms of marketing and this is the reason, companies can no longer ignore the requirement for a digital and social media marketing tricks and strategy. 

With the arrival of better technology, there are many new digital marketing trends and strategies which are evolving. It is the era of internet-connectivity and businesses are absolutely required to understand the need for the same in order to succeed. Trends do change, what may have worked last year will not work this year. And to remain in the league, accepting the challenges along with adopting the change can become the key to success.

Meanwhile, customers are the most important and integral part of the business and not vowing them personalized content will make you fail terribly in the market. Hence, it’s necessarily important to understand the digital marketing trends in order to take the company’s marketing to the very next level. Here is a list of some of the trends that might help you in the coming future.

  • Artificial Intelligence

According to Statista, revenue generated from the AI market worldwide in the year 2019 is 656 billion U.S dollars whereas the number is going to increase to 892 billion U.S dollars in the next year.

 The data is enough to show that what is better than Artificial Intelligence in order to grab maximum attention from the users around the globe. Customer segmentation, push notifications, click tracking, you name it and AI will give you the limitless list of possibilities to play with.

It is up to you and your organizational goals about how will you actually adopt AI technology in your business domain. Meanwhile, accepting this technology can help you in improving customer experience. 

AI technology can analyze consumer behaviors and search patterns along with utilizing data from social media platforms and blog posts. And the whole process will simply help you in understanding how users and customers will react to products and services.  

You must be wondering how AI actually helps in achieving growth in such cut-throat competition. Well, the answer is personalization. Businesses can easily personalize their marketing strategy according to the needs of the hour. 

  • Chatbots

No matter how many times chatbots have shown its potential in the market front, the craze and buzz for the same will remain the same in the coming year also as direct mail solutions. And this is the biggest reason that Chatbots can be seen everywhere be it business websites, mobile apps, social media newsfeed, etc.

Chatbots is a machine learning process that interacts with other humans and that is why Facebook is so popular,

Even though the websites and other mobile applications are still filled with chatbots but most of the time the solution is not robust as people are still experiencing delays and long wait.

But the new uses of chatbots are emerging quite greatly- 

  1. Lead qualification
  2. Knowledgeable research
  3. Shopping assistance
  4. Self-services
  5. Accessibility
  6. Talent recruitment

Chatbots are not limited to serve big businesses or bigger platform, today even small businesses and firms can take advantage of the same. In order to get the benefits of the same concept, hire the company that provides chatbot development solutions precisely in order to let you enjoy the success later.

  • Email and marketing automation

Did you ever noticed how much email has changed, it was something else 15 years ago and now it is absolutely transformed. This is the reason, businesses can easily send different emails to different subscribers as per the need and requirements. Meanwhile, the dose of personalization can do wonders for the whole content. 

Hence, it is important to strategically use the concept of email and use it to encourage learning and behaviors. Moving on to the marketing automation then it is a trend and there are chances that it will remain in the league carrying a whole lot of benefits at once-

  1. It helps in minimizing errors
  2. Helps in eliminating wastage
  3. It helps in increasing collaboration

Make sure to use both of these things in a more precise and calculative way for getting maximum advantages from the market.

  • Voice search

What is better than doing voice searches in order to get information. With the improvement and some sort of revamp, voice search is getting quite famous today. Voice search plays an important role in providing information that people search through audio command. 

Dominos is one of the brands and there are so many other brands that have already included digital marketing strategies to deliver content to their customers. According to Statista, the main reasons for global mobile users to access voice search are-

  1. It is more fun than other search methods
  2. It is a more accurate way of searching
  3. People don’t like typing on the mobile phone., hence search is the best way to get information
  4. It is quicker than going on a website or using an app
  5. People can use it while driving

Smart speakers like Alexa, Google Home are also on the rise. It is also noted that 39 million Americans own a voice-activated smart speaker and the number is strong enough to show the need for smart speakers. However, choosing the best company who can offer you AR/VR application development solutions will be like the cherry on the top. 

  • Augmented Reality and Virtual Reality

If your customers can test the product before making any commitment, think about the power it is going to make for your business. By using AR/VR, you can eliminate the risk that prospects take while buying any product.

Augmented Reality will be inserting objects into a real-life setting, Ikea is one of the most popular applications based on the concept of AR whereas Virtual reality will create a whole new environment that an individual can experience. And this is the reason, both of these technologies have seen a tremendous amount of usage in the market. And this is quite evident that the interest for the same will remain solid and concrete in the near future also.

  • Video

Have you ever noticed platforms like Netflix, Facebook Live, Amazon Prime that are showing how video is becoming a cool sensation in the town? The way to watch content on TV is becoming outdated and new ways are coming up even more advanced.

According to the report by Cisco, 82% of internet traffic will come through video in the coming year. And the data itself is explanatory enough to show the need for video. There are some of the many reasons through which video is becoming a sensation and expected to grow in town.

  1. It is cheaper
  2. It is authentic
  3. It helps in making users come to you whenever you upload anything on the internet
  4. It is entertaining
  5. It is easy 

And then there are many ways through which you can use it-

  1. Can be fruitful for product launch
  2. The industrial event can become more happening with the help of video content

The above-mentioned things are showing the need for video to reach to a wider audience which is ultimately creating a lot of opportunities for the business.

  • User-generated content

It is one of the best ways to market the product and other services in an effective way. In order to grab more attention of the users, make sure you are showing your prospects buyers about how your current customers are using your services or products.

There are ways through which User-generated content is showing its own advantages for the business.

  1. Because you are not required to go ahead with marketing your business to the world. Hence user-generated content is free
  2. As your current customers are doing the marketing for you, it helps in convincing the prospects regarding the services and products.

In short, for making your business enter into the mainstream arena, it is mandatory to choose the idea of User-generated content for a better outcome in the end. Try tricks and methods about how to increase app user engagement in order to understand the concept in a better way.

Conclusion

There is no denial that 2019 is actually a marketing year and with these trends, there are many ways to attract the customers in a fruitful way. Whereas, it is also important to do a lot of work and research in order to stay ahead in the market. Apart from a great team, having the best mobile app development company along with a great SEO team on your side can bring you brilliant results in no time. 

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Author Bio: Nishtha Kumari is the Content Specialist at Appventurez, a leading mobile app development company that offers cost-effective Android and iOS application design and development services in USA and India. Her priority is to cover up new technologies and techniques for her audience.

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