When it comes to beauty and makeup, there are plenty of male and female Instagram beauty influencers that you can follow. In fact, there are several males and female Instagram beauty influencers with over three hundred thousand followers.
And with so much competition in this space, many of the top influencers are fighting to get as much exposure as they can, while also gaining more IG followers in the process. Some are even willing to buy Instagram followers in order to make sure their numbers continue to grow against the competition.
The top beauty influencers in these categories are often partnered with a particular cosmetics brand, such as Ralph Cosmetics. There are also a few non-binary Instagram beauty influencers that you might want to follow, such as Rin Rodriguez, a 141k follower with bright hair, multiple face piercings, and messy makeup.
Let’s now take a look at some other interesting things happening in the beauty space on Instagram.
Beauty Influencers on Instagram
There are many ways to use the influence of Instagram to increase your brand’s exposure. One of the easiest ways is to work with other beauty influencers to share your brand with their followers. This will help you expose your brand to a wider audience and grow your followers. In addition to working with other beauty influencers, you can also partner with different brands. This will allow you to introduce your brand’s products to new followers while receiving gifts from their line.
Alissa Ashley is another beauty influencer worth following. She has more than two million YouTube subscribers and has created a huge following through her informative videos. Her Instagram following is enormous, making her one of the most popular beauty influencers on Instagram. She has gained over a million followers and has the highest engagement rate. Her videos are informative and unique, earning her a spot among the Top Beauty Influencers on Instagram.
Trending Beauty Hashtags
Instagram is a photo-focused site, which makes it a good fit for beauty influencers and marketers. However, with the growing popularity of social media, it is harder than ever to reach a targeted audience. In fact, 70 percent of Instagram posts go unnoticed. Using the right hashtags can increase your visibility and potential engagement. Here are some popular beauty hashtags you can use to attract a larger following.
Makeup-related content is always in demand. People are drawn to beautiful photos. For instance, #selfie is one of the most popular hashtags. But, there are more specific hashtags for beauty-related content. One of these is #beautymodel, which is used by more than 125,000 users. The difference between these two tags is the size of their target audiences. Beauty-focused hashtags are smaller but have higher engagement rates.
How Beauty Influencers Get Followers
Getting followers on Instagram is no small feat, but you need to know a few tricks to be successful. The first step is to choose a niche. You might specialize in one area of beauty or you can talk about everything from skin care to makeup. You can also talk about organic skincare or vegan makeup. The main thing is to have knowledge about the beauty industry. If you already have a strong presence on social media, you can also use this as an advantage and get a larger following on Instagram.
It may sound simple, but it can be difficult to break through the clutter. To become a beauty influencer, you need to be able to demonstrate expertise and authenticity. You need to stay current on the latest trends in beauty to stand out. Becoming a beauty influencer requires hard work, but it is possible. It is important to remain authentic, share your knowledge and be persistent. This way, your audience will see you as an expert in your niche.
Why People Follow Beauty Influencers
It’s no surprise that beauty influencers are the most popular group of accounts on Instagram. Many women follow the accounts of popular celebrities and make-up artists, such as Jeffree Star and Tati Westbrook. Others include James Charles, Jaclyn Hill, Laura Lee, and Desi Perkins. Among these influencers, 62 percent of women follow them. In addition, public figures and celebrities are among the least trusted by women. Fortunately, there’s a way to make sure your brand gets the attention it deserves.
One recent study examined social media influencers and their effects on consumer behavior. The researchers found a close connection between an influencer’s attractiveness and a consumer’s attitude towards the products endorsed by her. It also revealed that the reasons behind the women’s interest in beauty influencers on Instagram were similar to those behind their usage of other social media. According to the study, the “influencers” of beauty brands’ products changed the attitudes of their followers.
Beauty Marketing Tips for Instagram
One of the best ways to promote a new product or revive an old favorite is to work with a beauty influencer. These influencers can review and promote your products, which will increase your brand awareness and sales. They can also show consumers new uses for products they’ve been using for years. These tips will help you make the most of your beauty influencer relationships. Follow these tips to maximize your Instagram following and make your brand stand out from the rest.
The first of these Instagram Marketing Tips for beauty influencers is to find a niche. Decide what your expertise is, and then choose one or two topics to focus on. You can focus on skincare, makeup, hair care, and even nail care. You can even choose to talk about organic skincare and vegan makeup. It’s a good idea to focus on one or two areas, depending on your audience. It may be easier to reach your target audience if you have already created an account.