SEO is the shortened form of Search Engine Optimization. SEO is an advanced strategy used to upgrade the ranking of the website in search engine results pages (SERP). It helps to increase the visitors to the website and make it user-friendly.
Types of SEO which is used to improve the website search engine are
- On Page SEO
- Off Page SEO
On Page SEO:
On page SEO used to optimize the websites to elevate its grade. This is relying on the content and representation of the website. It brings huge relevant traffic in web search engine. This particular type of Seo service in India contains ethical content and precise keywords selection.
Some of the ideas in On Page Optimization are:
- Create Title, Hi and meta tags
- Create content meticulously
- Improve keyword density
- Insert suitable images
- Design user-friendly URL and Webpage structure
- Build the same content and version for mobile and desktop
- Eliminate plagiarism and broken links
Off Page SEO:
Off-Page SEO refers to bringing traffic to the website through sources other than web content. This is not affected by the content and usually utilizes time to get improve. This type of SEO, as like On-page SEO, is used to improve website status in SERP’s. Off-page is all about link building through various activities. This promotes the website on numerous platforms. It’s a method of strengthening a website to gain visitors by providing involvement on many internet platforms.
Some of the ideas for Off Page Optimization are:
- Updating in Social Media like Facebook, Instagram, etc.,
- Make relationships with influencers and bloggers
- Building quality backlinks
- Submission of Articles, blog, and PPT
- Creation of Blogs/Forums
- Guest posting
- Motivate User Generate Content
Techniques of SEO:
There are three techniques of SEO targeting the visitors of the webpage; they are:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO
White Hat SEO, one of the techniques of SEO service in India, intensely adapt to the rules and guidelines of search engine. It is the amalgamation of criteria and ability to get high rank on SERP. The website results are safe and last long period. It conserves high grades by using this technique of SEO. It provides high and relevant quality results to the visitors. This technique includes high-quality content development.
Black Hat SEO
Contrary to White Hat SEO, black hat is a technique which doesn’t adapt to search engine guidelines. It is clubbing of unfavorable techniques. It gives quick results but also unsafe and contains many risks in the results. Black Hat SEO include keyword stuffing, paid backlinks, cloaking, Page jacking, Link spam, Hidden texts, and hidden links. If Google suspects irregular activities, it can ban the webpage. So it is not secured.
Grey Hat SEO
Grey Hat SEO is the intermediate technique which lies in-between white hat and black hat SEO techniques. Grey Hat SEO is neither dark nor white. It can transform from dark to white and from white to dark. It can use black hat techniques to achieve results in a white hat. To bring in more visitors fast but not like black hat and Google may also suspect activities of these websites.