Over the last couple of decades, there has been a boom in the real estate industry in India. While metros have come up with flourishing malls, stunning skyscrapers and ultra-modern commercial complexes under the name of real estate giants, smaller cities or towns have also had their share of growth with smaller builders. This thrive had a directly proportional impact on the Home and Furnishing industry of the country. The growth in the industry coupled with increased awareness of homeowners for stylish interiors has given a positive impetus to the home furnishing market. Apart from Indian brands, there are several international home furnishing retailers that have set their foothold in India. With such dynamic competition, companies often choose to hire specialized home and furnishing PR agencies to handle their public relations and brand exposure.
Role of Home and Furnishing PR Agencies
The heightened demand for tasteful homes has resulted in the influx of several luxury lifestyle brands in the domain of home décor, furniture, kitchen utilities, bath, and bedding. With a cluster of bands playing in the market, the foremost role of a PR agency is to build the image of a brand and make it stand out so that it can reach its target audience. By incorporating a balanced media visibility and constructing relevant media stories, PR agencies ensure to make the brand’s image as a trendsetter in the market. The brands are made to influence their consumers by featuring in leading home and lifestyle publications and guiding them with home décor tips. PR agencies also play a major role in organizing events, promotions, and presence in industrial fairs.
Scope for PR Agencies in Home and Furnishing Industry
Public Relations in Home and Furnishing sector has already been extensively explored and yet there is much scope for it to evolve. The big brands like Godrej Interio, Fab India, D’décor and Welspun have experienced growth due to the rise in disposable income of Indians and their exposure to the western lifestyle. There are several small and mid-range players who are emerging in the online and offline home and furnishing market. Niche players like Urban Ladder and Pepperfry have managed to create their steady hold on the online market. Chumbak, Tangerine, and Maspar have established themselves as new brands with a diverse range of products. All this has happened in collaboration with specialized PR services. The Home and Furnishing Industry in India is expected to witness more growth. While existing brands will come up with more categories and products, new startups will also emerge in the market. This will eventually raise the need for Home and Furnishing PR agencies with specialized knowledge of the market.
Leading Indian Home and Furnishing PR Agency
Value 360 is one of the leading service providers in the Home and Furnishing PR sector. They focus on offering better branding, exploring the right media platforms and conveying impactful messages to the target audience. Some of their clients from the home furnishing industry include Fab Furnish, Green Carpet and Mukul Goyal.