It takes a lot of time and effort to learn the trade secrets if you want to become an expert at something. Campaigns for SMS marketing are the same.
You must market to consumers using mobile devices if you want to spread the word about your product and expand your brand. Given that worldwide usage of mobile devices has surpassed that of “fixed Internet connection,” this is where your clients are. There are a variety of ways to reach mobile users, including mobile banner ads, ads that display in video games, and QR codes.
Another one of these strategies is marketing via Short Message Service (SMS). Text messaging is used as a low-cost, high-return marketing strategy to deliver content or make it available to customers.
The best SMS marketing strategies I’ve seen to increase response rates are listed below:
Offer text-based discounts or vouchers to entice customers to sign up for your SMS service. Customers get the impression that they are a part of an exclusive club or community as a result.
Keep it simple and direct when you talk
A close-knit approach to interact with your customers, over 90% of SMS messages are read within 3 minutes. With only 160 characters available, make sure your message is succinct and offers significant value to encourage a favourable response from your audience.
Have a distinct call to action
An SMS campaign is driven by a short code and a keyword. Make sure those two items stand out and aren’t hidden in the message if you want customers to participate in a campaign that requires them to text your keyword to a five-digit number (your short code).
Include MMS (Multimedia Messaging Service)
If you struggle with the 160-character restriction, send your consumers video or photographs via MMS. Even YouTube URLs are OK, providing your clients with a visual representation of your company.
Pose inquiries or send out surveys
Find out what people think of a product or concept, or even whether you should start a business profile on a new social media network. When you have the results, text your customers about them or publish them on one of your social media platforms and tell your followers where to find them.